One Approach to Creating a Facebook Author Page

When I was writing my novel Virginia’s Ghost and already thinking of ways to promote it, I felt intimidated by the notion of a Facebook author page. What would I post? I perused other author pages and noticed lots of posts on upcoming public appearances and detailed notes about the progress of books. That seemed all very well for high-profile authors with an established following, but no one knew who I was, so why would anybody give a fig if I announced I was on page 47 of my second draft?

Realizing my self-confidence was crumbling from dwelling on what the literary luminaries were doing, I resolved to find my own strategy. As a new and unknown author, I had to. I decided to focus on drawing people into the various themes of my book, which include antiques, auctions, the 1920s, art deco style, flappers, historical Toronto, and ghosts. I hoped that by posting little informative and entertaining tidbits on these themes–accompanied by appetizing visuals–I would arouse curiosity about the world represented in my novel.

Sometimes I deliberately made the connection for people between the images I posted and Virginia’s Ghost, but often not.  I didn’t want the page to always be about my book, as I thought other people would find this narrow focus pretty tedious. And I especially didn’t want the page to become a platform for blatant self-promotion. I’ve seen far too many tiresome Facebook author pages that hammer people with one message: “Buy my book!!!” This looks amateurish (especially with all those exclamation marks), and my reaction to it is usually “No thanks.”

But because it was an author page, I obviously wasn’t going to neglect the subject of my book altogether, so I did and still do include posts about Virginia’s Ghost. When my book was in production (yes, I started a Facebook page months before I published), I posted the cover image and gave a few updates on how things were going during the design and proofreading processes. Now and then I post excerpts from the novel that are illustrated with some particularly appropriate image, or I chat briefly about where I’m at with the sequel. On rare occasions, I do some sort of giveaway that again puts my book briefly in the spotlight.

What I’m saying is that a wide variety of types of posts–a balanced approach–is critical to creating an interesting page. Personally, I prefer just a dab of promotion, and I like to be fairly understated about it. What I’m really keen on is connecting and engaging with people who like the same things I do because it’s just so much fun. I like being part of my own little tribe, and the bonus is that those who are in it might buy the book someday. But I don’t want to push it on them.

I tend to post several times a week (daily if possible), and I always aim for high-quality content. When I really put a lot of effort into writing a post and finding that perfect accompanying image, more people like and comment on it.  A thoughtful post also consistently reaches a lot more people (for those who don’t know, Facebook informs you about how many people you’ve reached with each post). If you’re lazy and simply repost links to articles that have been making the rounds, especially without giving much additional commentary, you likely won’t receive much of a response. Effort and originality go a long way.

You can increase your followers by sharing your posts with like-minded Facebook groups. One of my favourites is Flappers and Bootleggers, a delightful group of people who are enthusiastic and knowledgeable about anything related to the 1920s. By posting art deco-era fashions and collectibles to this page, I have managed to acquire numerous new Facebook fans, many of whom regularly like and comment on my posts.

What I don’t recommend is succumbing to the allure of Facebook ads to attract new followers. I advertised for a week shortly after I launched my book last September, and while I did acquire the set number of new likes that Facebook had promised me (fancy that), few of the “likers” seemed legitimate. I don’t recall any of these people commenting on my posts, and when I looked at their profile pages, I found it impossible to imagine that they were the sort to be interested in my book. Where Facebook found these people is open to question, but my belief is that most of the likers had dormant accounts. It’s tempting to want to build your numbers quickly and easily through a Facebook ad, but you’re better off being patient and regularly offering compelling content that attracts the right people–the audience for your book.

Once you publish, countless people will come out of the woodwork to offer to take your money and help you flog your new book. The advantage of a Facebook author page is that it’s one of the few promotional activities you can do for free. It’s worth your while to put considerable effort into reaching your audience with a well-thought-out page. Don’t be afraid to express your unique personality through what you post, and don’t be intimidated by the process of creating a page. If you’re anything like me, you’ll ultimately come to see your Facebook page as a labour of love and have plenty of fun working on it. Enjoy the adventure!

Should Freelancers Get Disability and Fracture Insurance?

Should freelance editors and writers obtain disability and fracture insurance? Especially if you’re young, healthy, and apparently invincible, you may feel these types of insurance are just not worth spending your hard-earned dollars on. After all, you’re hardly likely to injure yourself while you’re typing at your computer, and what are the odds you’ll be in a car accident or have a serious slip and fall that will prevent you from working?  Most of us assume that the odds of suffering a serious injury are remote. But what would you do if you couldn’t work for a period of time? Would you have enough money in the bank to tide you over for a few weeks, months, or even longer?

Getting disability and fracture insurance made enormous sense to me, and here’s why. Over the years I’ve broken a total of four bones, torn two ligaments, and concussed myself once.  As a friend of mine joked, some people get all the breaks. Here’s the rundown of injuries. I fractured my tibia and tore two ligaments in my knee when I was twenty-nine from a fall on the ice while walking a dog.  My second break was at age forty, when I stepped off a cobblestone curb in Montreal and fractured my fifth metatarsal (the plane ride home was loads of fun). Almost exactly a year later, while I was preparing to hold a contents sale, I dropped a sliding door on my big toe, breaking it too (I finished the sale, though).  Break number four occurred on January 7th of this year, when I broke my left wrist after another fall on the ice while walking another dog.  I’m now 51. What made this fall especially nasty was that I hit my head and concussed myself, resulting in several weeks of post-concussion syndrome (PCS). For those who don’t know, PCS results in severe fatigue, weakness, poor balance, difficulty concentrating, extreme sensitivity to stimuli, nausea, and lousy sleep (and this list of symptoms is by no means exhaustive). Resting your brain in a quiet, dark environment is one of the most important things you can do to aid your own healing.

 

My bejewelled wrist cast in January

My bejewelled cast in January.

 

I emphasize that I was not engaging in anything resembling risky behaviour when these accidents occurred, and that I am not a senior citizen and do not have osteoporosis. I am just extraordinarily accident-prone.  You probably aren’t an expert in bone-breaking and head-knocking the way I am, but you could still suffer an accident, and one that could put you out of commission for some time.

Between the broken wrist and the concussion, I was unable to work at all for seven weeks. Over the past month and a half, I have gradually increased the amount of time I can work at the computer and am approaching pre-accident levels. But when my fall first occurred, I lost clients who were unable to wait for me to get better (I also kept some who could). Fortunately, I had been approved for two types of insurance, disability and fracture, just five weeks before my fall, and the benefits I received kept me afloat.

How did I know which insurance company to choose and which level of coverage I needed? I had a meeting with my financial advisor of fourteen years; he shopped around for an appropriate policy for me. I note here that these types of insurance are easy for freelance editors and writers to obtain because our work is sedentary, involving little physical risk. And acceptance doesn’t depend on being robustly healthy to begin with; anyone in any sort of physical condition can have an accident. We explored my options for disability insurance, which would partially replace lost income monthly should I have an accident. How much money would I need to cover my expenses each month (I decided to opt for a maximum benefit of $1,500), and what could I afford in terms of monthly premiums? Fracture insurance was an add-on to the disability insurance and available at two levels of coverage. I decided to choose the one that would pay out a higher lump sum if I broke something. Total monthly premium for both disability and fracture insurance: $67.25.

After making a claim, I promptly received a lump sum payment for the fracture plus a monthly disability benefit. The initial disability payment worked out to 75 percent of my average monthly income over the past year. When I notified my case manager of my increased work hours, the monthly payment was adjusted downward.

Disability and fracture insurance has allowed me to recover from my injuries without having to fret unduly about paying my bills. It also allowed me the luxury of things like taxi rides to the fracture clinic and other medical appointments, as well as laser treatments and physiotherapy. Frankly, I don’t think I can afford to be without it.

 

Should Authors Participate in Book Giveaways?

In the two months since I’ve published Virginia’s Ghost, I’ve been racking my brains as to how I can best promote it. It’s easy to garner interest in the book from friends and casual neighbourhood acquaintances, and I confess I haven’t found it a stretch to sell hard copies in person to folks I barely know. But online sales are a whole different matter. I mentioned to someone recently that as a first-time self-published author, I’m as invisible on the World Wide Web as a minnow would be in a vast ocean. So how can I become a bigger fish?

Other writers I know have suggested book giveaways. I balked at this initially–would I irreparably cheapen my book by giving it away for nothing? A big voice told me that I would, but feeling desperate for some sort of attention, I overcame my reservations and took the giveaway plunge. I’ve now done a total of three giveaways, with mixed results. Let’s take a closer look at these.

Facebook

For my Facebook giveaway, I told my fans that in order to enter, they had to comment on my giveaway post. Each time they wrote a comment, their name would be entered into the draw, What I liked about this approach was that it engendered lively discussion on my Facebook author page, which is of course something I wish to encourage.  People asked questions about me and my book. And a Facebook giveaway is a lovely way to thank your fans for their support. I gave away one copy, which happened to go to a real-life acquaintance of mine who was very appreciative. I don’t think I sold any books as a result of the giveaway, but I didn’t really expect to. For my efforts, I did receive some psychic pay–a nice glow from all the enthusiasm people expressed. And it only cost me about $15 to do (my cost for the book and the postage).

Goodreads

Every author wants a high profile on Goodreads, as next to Amazon, it’s the go-to site for reader reviews. So it makes sense to participate in Goodreads discussion groups to make your presence known and to do a giveaway to get the word out that you’ve written a book. I opted for a giveaway that ran for about six weeks, and at the end of that period, I gave away three paperback copies of my book. It was a tremendously exhilarating process; by the end of the giveaway, 1,265 people had signed up for the chance to win a free signed copy. The number was higher than I expected and made me feel almost ridiculously popular (more psychic pay). But the apparent enthusiasm for the book also contributed to my expectation that I was probably going to sell lots of copies, which didn’t happen. You see, lots of Goodreads members are pretty indiscriminate about which giveaways they sign up for–they simply ”collect” giveaways. Once the giveaway is over with, they’ve probably forgotten all about your book or that they even wanted a copy of it in the first place. As for the three people who received the book, I’m hopeful that I may still receive a review or two in return for the freebie. My cost? About $45 (for three books and postage).

Story Cartel 

Story Cartel is a site that specifically encourages reviews from readers who receive a free download of your book. For the cost of $30 USD, the book appears on the Story Cartel site, where it can be downloaded gratis for twenty-one days. (After the download period ends, Story Cartel then displays your book on their site for another week.) Spend an additional $125 USD and your book will appear in a newsletter that circulates to subscribers. I decided on the newsletter exposure, and a total of sixty-seven people downloaded my book. After participating in Story Cartel, I have received a total of seven reviews on Amazon from people who downloaded it from the site, and some of these reviewers also posted to Goodreads. I expect I may receive additional reviews from people who are still reading the book . If you want to quickly populate your Amazon listing with reviews, then Story Cartel is a good option for you. Total cost: $155 USD.

***

My advice for authors who decide to go the giveaway route is to keep your expectations extremely modest or you will end up disappointed. Yes, giveaways do generate some interest in your book, but that interest is very fleeting and doesn’t necessary translate into sales or reviews.  You should view giveaways as only a small portion of your overall book marketing plan.

 

 

 

Virginia’s Ghost Released in E-book Form

For the past month, I’ve been rolling out Virginia’s Ghost in its various forms. The paperback was released on Amazon.com on September 11th, and the Kindle followed ten days later.

I know that many of you have been asking when the EPUB version of the book would be available, so I’m pleased to announce that it’s now here! I checked last night, and Virginia’s Ghost has just appeared on Kobo and Barnes and Noble. The links in this post will, of course, take you directly to the book. But for fun, you can search the title on these sites and see the plethora of books that have been written about ghosts in Virginia. Who knew?

Canadian readers will also want to know that, three weeks after its release, the paperback version is finally available on Amazon.ca. This puts an end to my frustration over Amazon’s strange distribution methods. It’s still funny to me that a Canadian author’s book would be available in the UK, France, and Germany before it’s available in Canada!

 

Virginia’s Ghost Now Available

A lazy autumn afternoon is the perfect time to make a cuppa, curl up with your favourite canine or feline, and immerse yourself in a novel, so I’m thrilled to announce that I’ve just released my cozy mystery, Virginia’s Ghost. This tale of ghastly crime, euphoric love, and devastating betrayal has now arrived! Virginia’s Ghost transports readers from a hectic contemporary auction house to the posh world of Toronto’s elite during the 1920s. The book features plucky heroine Virginia Blythe, who works at Gable & Co. Auctioneers, and her flapper ghost Constance, who mysteriously appears and gives Virginia her diary just before pandemonium descends on the auction house. I sincerely hope to provide you with some spine-tingling reading!

The book is now available in a glossy paperback edition, with e-book editions to follow soon–I’ll keep you posted as to when they’ve been released.  You can purchase Virginia’s Ghost through Amazon.com or CreateSpace.

Virginia's Ghost book cover

Virginia’s Ghost: This Book Has a Cover!

Getting my book Virginia’s Ghost to a publishable stage has been a long haul. I’ve never been a swift writer, and between my plodding approach to writing, my editing work, and dealing with a chronic illness, I’ve been wondering if the book will ever come into being as a published work. Will something tangible really emerge from the endless writing and rewriting?

But now, with a completed book cover on my hands, I realize how close I am to the finish line. This cover has me glowing almost as much as the ghost is.  Sure, seeing my name in lights as it were is a little ego boost, but there’s much more to the excitement than that–it’s thrilling to see how the designer has represented my book and captured its essence through images.

Virginia's Ghost cover

Virginia’s Ghost cover

 

I was a bit nervous about the design process at first. What if the designer couldn’t connect with my book and produced something I felt lukewarm about? But with a designer like Scarlett Rugers, I needn’t have worried.  After reading Virginia’s Ghost, she came up with three excellent cover concepts, all of which reflected the great extent to which she’d absorbed my book. Concept one was very colourful and showed a small ghost on the balcony of a Victorian house, while concept two depicted the blurry figure of a ghost ascending basement stairs. But concept three, which you see here, was definitely the one, and it was Scarlett’s favourite too. Her version of Constance the ghost matched very closely the Louise Brooks-like image I’d been carrying around in my head. But to ensure I wasn’t utterly misguided in my choice, I sent the cover concepts to various people I knew including editors and other writers, very few of whom had actually read the book. While the results weren’t unanimous, concept three was preferred by most.

I liked Scarlett’s thoughtful approach to the design. When I asked her why she hadn’t chosen an art deco font, which was what I’d expected, she replied that this might mislead readers into thinking that all the book takes place during the 1920s, which isn’t the case. Pondering her decision, I couldn’t agree more. The image of the flapper ghost and the border design allude to the 1920s, whereas the bold and glamorous title font gives readers a whiff of the present.

We made a few adjustments to Scarlett’s original concept–shifting the title down to reveal more of the ghost’s hands, for example, and decreasing the size of my name, which I thought was competing with the title for attention. On the back, we’d originally had an author blurb and photo, as I had really wanted this, but the text covered much of the red-brick mansion and wasn’t that readable even though Scarlett had darkened the house behind it. Something had to go, but it wasn’t the mansion. I wanted it in for two reasons: a good friend of mine, Louise Kiner, had taken the photo, and the house represents the one the ghost inhabited when she was alive. Once the extra bit of text was gone, Scarlett was able to brighten the mansion, allowing it to shine forth in all its gloomy glory!

After some back and forth and lots of nitpicky little decisions, I finally have a book cover. And I couldn’t be happier with the result. Many thanks to Scarlett for her inspired design!

The Great Literary Blog Hop

I was recently approached by fellow editrix and  fantasy authoress Vanessa Ricci-Thode to participate in something called a blog hop. Vanessa published her novel The Dragon Whisperer last year and now has another book in the works. Honestly, I don’t know where she finds the time and energy to do all these literary things and raise a child too.  When she first mentioned the blog hop, I didn’t have a clue what it was, but I soon learned it would give me an opportunity to blab about my writing. What writer can say no to that? Thank you, Vanessa, for giving me the kick in the pants I needed to start blogging again.

As part of the blog hop, I’m required to answer four questions. At the end, I’ll provide links to the websites and books of some terrific writers who are taking up the challenge to continue this blog hop. So without further ado, let’s get started.

1.  What are you working on/writing?

As far as paid work goes, I’m currently editing the third book in a series of thrillers. The novel is action-packed, well-written, and suspenseful, so I’m really enjoying the process. Editing flows quite easily when the material you’re working on is so good. I consider myself very fortunate to be working with this particular author, who not only writes well but is very pleasant to deal with and shares my love of dogs.

There’s also my novel, Virginia’s Ghost. The book is a cozy mystery with a supernatural element. My protagonist, Virginia, is an auction house employee who encounters a rather demanding ghost named Constance from the 1920s. She realizes the ghost is trying to tell her something important, and precisely what is revealed as she reads Constance’s diary, written when she was a young woman. I include several diary entries, so I’m working with two first-person narrators. Simultaneously, mayhem and murder begin happening at the auction house, and the ghost is ultimately the key to making sense of all the chaos. Past and present are interwoven, and the book is really about the extraordinary connection these two women from separate eras forge and how they affect each other.

It does feel as if I’ve been writing Virginia’s Ghost forever, but after two rounds of edits by professional editor friends, I’m finally at the end of the writing process. Recently, I posted Chapter 1 on this site, and received eighty-eight Facebook likes, which astounded me! Because I’m a fanatical perfectionist, I’ve printed out the whole thing to read one more time and tweak as needed. About a month from now, we’ll be starting the cover and page design, which I’m very excited about.

Virginia'g Ghost book cover

2.  How does your work/writing differ from others in its genre?

I call my book a cozy mystery, but I doubt it is, strictly speaking–it’s just what it’s closest to being. One way in which it differs is that my protagonist isn’t really a sleuth as such and certainly doesn’t see herself as taking on that role. Instead, she has chaotic circumstances thrust upon her and copes as best as she can. Virginia’s Ghost does have a number of the characteristics of cosy mysteries, though: it’s set in a very closed community and features a victim who dare I say deserves to die. As well, there’s no graphic sex or violence, so it’s suitable for all ages. And although I intended to write a page-turner, I also like to think it’s more than a whodunit.

3.  Why do you write what you do?

I’ve been very influenced by my previous career. I worked at an auction house for about fourteen years and always thought it would be an excellent setting for either a mystery or a ghost story (I ended up combining both). There’s something both intriguing and slightly creepy about being surrounded by dusty old antiques that suggested both of those genres to me. I have a fascination with past eras, particularly the 1920s, so I wanted to bring a nostalgic storyline into the book–the story of Constance, the beautiful flapper ghost.  As well, there’s always a lot of adrenaline surging through the auction world–the pressure of crazy deadlines and the excitement of a live auction–that I thought would make for a dramatic book. And I met a lot of eccentric people, both clients and fellow employees, who I’ve drawn on in creating the characters for the book. The day I left that job, I thanked the staff for providing such wonderful inspiration for the novel I would one day write. Some of them looked a little worried when I said that. I guess they didn’t want to find themselves as a character in the book–particularly a villain or someone who gets murdered. But my characters are composites of various people I’ve met in my life.

4.  How does your writing process work?

What can I say? It’s slow and painstaking. This is because I’m an editor too. My sentences barely have a chance to squeak out before I’m polishing them to within an inch of their lives. I try to tell myself just to write, but it’s nearly impossible to quiet the professional editor in my head. But I’m also a better writer since I became an editor. I think I must have been pretty awful before.

I’m actually not too sure how many drafts of Virginia’s Ghost I’ve done–it’s either five or six, I think. It often tell my editing clients that it’s a good idea to start with an outline, but I didn’t do that myself. There–I’ve come out of the closet as a non-outliner! Actually, though, I did put together a synopsis of all my chapters after I’d written my third draft, and it did help me see what wasn’t really adding up in the narrative. And doing this helped me get unstuck and move forward.

***

I now pass the baton to my chosen blog hoppers, who are as follows:

Tiana Warner. Tiana is the author of The Infinite Knowledge of J.T. Badgley, an intensely dramatic science fiction novel that takes place on a planet called Zielaarde but illuminates much about life here on Earth.  As you’ll see from Tiana’s website, she’s also an accomplished poet. You can read my interview with Tiana here.

Pat Krapf. Pat has just published Brainwash, the first of a series of techno-thrillers featuring tough, no-nonsense private investigator Darcy McClain, formerly an FBI agent, and her sidekick Bullet, a giant schnauzer. Pat is currently following up Brainwash with two more Darcy McClain thrillers, Gadgets and Genocide.

Martin Turnbull. Martin has written the Garden of Allah series of novels, which are set in Hollywood’s golden age. If you love the thought of rubbing shoulders with screen legends like Greta Garbo and Errol Flynn, you’ll love Martin’s novels–The Garden on Sunset, The Trouble with Scarlett, and Citizen Hollywood.

Ali Lawati. Ali is a children’s author who has written The Jungle Adventure of Chimpoo, a whimsical tale of a monkey family.

 

Back-cover Blurbs: What I’ve Learned So Far

I’ve been crafting it off and on for weeks now, and sometimes I lie awake at night, mentally tweaking the wording until it’s just so. It consists of four little paragraphs, a mere two hundred words. But those paragraphs might be the hardest thing I’ve ever written, and every one of those words has to pull its weight. What, you might ask, is causing me such writerly agony? The back-cover blurb for my novel, Virginia’s Ghost.

Logic would dictate that this process shouldn’t be so excruciating. After all, I’ve written or edited blurbs for many clients before, so I know the drill. And no one knows my book better than I do, right? But maybe familiarity is precisely the problem. What’s making the blurb so challenging is knowing my book all too well; I’ve been living and breathing Virginia’s Ghost  in all its subtle nuances for quite some time. With so many tiny details about the plot, character, setting, and dialogue filling my brain, I’m finding it tricky to pick out the broad strokes.  Here’s my latest effort to whittle the book down to its essence and pull my audience in (and please feel free to criticize, as I still consider the blurb a work in progress).

Antiques specialist Virginia Blythe of Gable & Co. Auctioneers is working late one night when she hears mournful wailing. Following the sound to its source, she gasps in astonishment: a breathtakingly beautiful flapper who looks like a refugee from an F. Scott Fitzgerald novel is lingering in the shadows of the company’s basement. 

Later the disconsolate young woman returns to offer Virginia her diary, written in 1928. It reveals she’s the ghost of wealthy Toronto socialite Constance Pendleton. What is Constance trying to tell her? Intrigued, Virginia curls up with the diary and begins dipping her toes into the elegant opulence of Constance’s Jazz Age world.

But suddenly things go terribly awry at Gable & Co. Just as Virginia’s preparing for a blockbuster auction, some valuable porcelain mysteriously goes missing and her job is on the line. The worst, however, is yet to come. A shocking murder spins the eccentric world of the auction house into chaos. Struggling to make sense of it all, Virginia turns increasingly to the secrets of the diary.

Virginia’s Ghost is a tale of ghastly crime, euphoric love, and devastating betrayal in which two women transcend time to affect each other’s lives in startling ways.

Apart from discovering that writing your back-cover blurb is damn difficult to pull off, what else have I learned? Here’s my advice, based both on my experiences helping clients with their blurbs and writing my own.

First, get as much critical feedback throughout the blurb-writing process as you possibly can. People who have already read your book (e.g., your editor) are invaluable and can help you answer some key questions. For example, does the book actually deliver what you promise the reader in your blurb? If you’re describing thrills and chills aplenty on the back cover but your book’s more of a meditative literary piece, then you have a serious mismatch on your hands.  As well, does the tone of the blurb match your book’s tone? Obviously, it should, and only someone who’s read your book will know. But people who haven’t read it can also be enormously helpful in answering the big questions: Would you read this book? And if not, why not? Take every bit of feedback you receive to heart and keep revising your blurb until you’re hitting all the right notes.

Second, use language that will hook readers emotionally. What will grab them enough to make them want to read your book? If you’re not sure, think about who your readers are–their tastes, interests, and values. Chances are you’re like me and you’re writing for the very club you’re already a member of, which makes it much easier to know what your audience wants. I expect my readers to be largely 40+ women who are fans of the cosy mystery genre and period pieces. Because of this, I’ve tried to heighten the mood of mystery and intrigue and have emphasized the past by playing up the flapper ghost and the auction house setting. And I hope that the image of Virginia curling up to read the diary will strike a chord with my readers, who probably enjoy spending their Sunday afternoons with a cup of tea and a good book. Consider what’s important to your audience and use language and images that truly speak to them.

Finally, make every word count. Most blurbs aren’t much more than about 250 words, so you’ve got to be economical in your prose and focus on what’s really important–namely, some enticingly described story details that will leave your readers wanting to know more and eager to buy your book. Now’s not the time to blather on using wordy or vague language, pat yourself on the back for your brilliant book, or give too much of your plot away.  Remember that your blurb isn’t a synopsis but a teaser that functions as your primary marketing tool. You’ll be using it on the back of your book and elsewhere too–on your website, Facebook author page, and Amazon, for example. It’s worth your while to take your time and do it right.

Headache Begone: Preventative Strategies for Fellow Sufferers

Editors, writers, and others who spend long hours working at the computer seem particularly vulnerable to migraines and tension headaches. Perhaps more than any other group of people I know, editors frequently commiserate on Facebook about headache hell. Personally, I inherited a predisposition toward migraines from my mother and have suffered from them since I was fourteen. Although my headaches have abated recently, under severe stress I still sometimes get three-day episodes; these start on one side of the head and slowly migrate to the other, causing severe pain not just in my head but also in my eyes and jaw. Needless to say, it’s almost impossible to be happy or productive under such circumstances.

Several years ago, I attended a workshop on natural headache prevention and wrote an article about the techniques I gleaned. I’ve adapted the article for this blog and hope you’ll benefit from these suggestions I present below.

If your pain is caused by either muscular tension or blood vessel dilation—as in migraines—a daily exercise routine can alleviate existing headaches and prevent them from recurring. The routine is rooted in the principles of energy medicine, which postulates that energy must flow harmoniously within the body; if it fails to do so, pain and illness result. These exercises are designed to move around the stagnant energies that induce headaches.

For maximum benefits, perform them slowly and fluidly. Rushing through them or making sudden, jerky motions will diminish their effectiveness. You might even strain yourself in the process. Also breathe deeply and exactly as instructed. Let’s get started.

While in a comfortable sitting position, relax your shoulders. Tilt your head toward your right shoulder. (Do not bring your shoulder up toward your head.) Place your right palm on the right side of your head. Inhale as you press your hand and your head against each other for a few seconds. Exhale slowly while dropping your hand into your lap. Stretch your head further to the right, inhale, repeat the isometric press between your right hand and your head, and exhale as you let your hand drop. Stretch your head as far right as you can, and perform the sequence a third time. Finally, reach across your head with your right hand, resting it on your left ear. Allow the weight of your elbow to pull your head over further. Repeat the entire sequence on your left side.

Next, find the two indentations between the two ridges of the base of your skull; these indentations are known in Traditional Chinese Medicine as the headache points. When stimulated, they relieve pain. While tilting your head back, inhale and press your fingers into the headache points while pushing against your fingers with your head. Drop your hands into your lap while returning your head to an upright position. Exhale slowly through your mouth.

The next step takes some getting used to, and since you’ll look really silly doing it, you might feel more comfortable without an audience. Inhale through your mouth as you thrust your lower jaw out and pull it up toward your upper jaw. Now exhale and allow your jaw to relax. Repeat the inhalation and jaw-jutting exercise, and as you exhale, let your head drop toward your chest.

Now you’re in the home stretch. Inhale and press your fingertips up into the middle of your forehead while pushing your head down. As in the previous exercises, you’re pushing against yourself. Release your fingers as you exhale, and let your head drop down further. Repeat the inhalation, fingertip press, release, and exhalation before dropping your head further toward your chest again. Repeat the sequence a third time, and as you exhale, lock your fingers behind your head and gently pull your head down.

After performing this combination of simple isometric exercises and deep breathing, you’ll feel deeply relaxed. The exercises sweep away the cobwebs by removing energy blocks. You’ll feel refreshed and alert as energy begins to course freely through your body again. If you’re experiencing a headache before you start the exercises, it should start dissipating as you continue. Perform this easy sequence of exercises religiously every day, and you should find they go a long way toward alleviating your headaches.

Usage Misdemeanours: Peak, Peek, and Pique

Virtually every manuscript that’s crossed my desk for editing in the past year or so has contained errors in the use of the homophones peak, peek, and pique. Personally, I’ve never had any difficulty keeping these three little words straight, but given the number of errors I see it’s obvious they’re a source of confusion to writers everywhere. I’ve seen ”peak my curiosity” and “a sneak peak” among other misuses. Here’s a quick peek (if you’ll pardon the expression) at the differences between these words and tips for keeping them straight.

Peak is a word dating back to the 1500s, and it has several meanings as a noun. It can be the pointed top of a mountain or any mountain with a pointed top. Mountains aside, a peak is something that protrudes and reaches a point.  When you whip egg whites vigorously, they end up having stiff peaks (and you’re then ready to make a meringue).  A peak is also a high point in a different sense; you can reach a peak of activity or achievement. For example, “Horace reached his peak as a magician.” As well, a peak is the point on a graph that reflects the highest point in terms of a physical quantity. The brim of a hat (particularly in Britain) or the narrow part of a ship’s hold are also definitions of the word peak.

As a verb, peak means to reach an apex, and often a certain time for this occurrence is specified. You could say that “Horace peaked as a magician at age thirty.” Peak is also an archaic verb from about 1600 meaning to become sickly. Derived from it are the adjectives peaked (always pronounced pea-ked) and peaky, which is more commonly used in Britain. Both words emerged in the early 1800s and not surprisingly mean pallid or gaunt from illness. Peak used as an adjective is fairly recent, dating to about 1900. Again, it’s related to attaining a maximum. “Horace reached his peak level as a magician.”

Peek as a verb means to glance quickly or slyly. For example, “Alice peeked through the window at her devastatingly handsome neighbour.” It can also mean to protrude very slightly so as to be barely visible, as in, “His fingertips peeked through the ends of his threadbare gloves.” As a verb, it’s very old, dating back to the 14th century. It wasn’t used as a noun (meaning a quick or furtive look) until the middle of the 19th century.

The important thing to remember about peek is that it’s always associated with looking, whereas peak is primarily associated with  high points. With this in mind, I created this illustration to help you distinguish the two. The two es  in peek resemble a pair of eyes, while the a in peak, when capitalized, resembles a mountain.

Peek vs. peak

Finally, there’s pique. The word derives from the French verb piquer, which means to prick or irritate. The noun form of the word emerged first around 1600 and means irritation or resentment at suffering a slight or blow to your pride. A person typically has “a fit of pique,” which isn’t much fun for those witnessing it. But pique is most commonly used as a verb meaning to arouse interest or curiosity, and it’s been used as such since the late 17th century. For example, ”You piqued my curiosity when you started whispering.” To be piqued means you’re feeling irritable. To pique yourself means that you pride yourself, but this is an archaic usage that’s unfamiliar to most of us. Pique is also used a both a noun and a verb with reference to piquet, a card game for two, but most of the confusion writers experience isn’t related to this usage. To avoid confusing pique with the other homophones, remember that it’s the only one with an i in it, which stands for irritation.

I hope I’ve clarified the meanings of peak, peek, and pique for you and provided useful tips for keeping them straight. Now when you need to choose the right homophone in your writing, you’ll no longer experience confusion or succumb to fits of pique!