Tag Archives: Caroline Kaiser

One Approach to Creating a Facebook Author Page

When I was writing my novel Virginia’s Ghost and already thinking of ways to promote it, I felt intimidated by the notion of a Facebook author page. What would I post? I perused other author pages and noticed lots of posts on upcoming public appearances and detailed notes about the progress of books. That seemed all very well for high-profile authors with an established following, but no one knew who I was, so why would anybody give a fig if I announced I was on page 47 of my second draft?

Realizing my self-confidence was crumbling from dwelling on what the literary luminaries were doing, I resolved to find my own strategy. As a new and unknown author, I had to. I decided to focus on drawing people into the various themes of my book, which include antiques, auctions, the 1920s, art deco style, flappers, historical Toronto, and ghosts. I hoped that by posting little informative and entertaining tidbits on these themes–accompanied by appetizing visuals–I would arouse curiosity about the world represented in my novel.

Sometimes I deliberately made the connection for people between the images I posted and Virginia’s Ghost, but often not.  I didn’t want the page to always be about my book, as I thought other people would find this narrow focus pretty tedious. And I especially didn’t want the page to become a platform for blatant self-promotion. I’ve seen far too many tiresome Facebook author pages that hammer people with one message: “Buy my book!!!” This looks amateurish (especially with all those exclamation marks), and my reaction to it is usually “No thanks.”

But because it was an author page, I obviously wasn’t going to neglect the subject of my book altogether, so I did and still do include posts about Virginia’s Ghost. When my book was in production (yes, I started a Facebook page months before I published), I posted the cover image and gave a few updates on how things were going during the design and proofreading processes. Now and then I post excerpts from the novel that are illustrated with some particularly appropriate image, or I chat briefly about where I’m at with the sequel. On rare occasions, I do some sort of giveaway that again puts my book briefly in the spotlight.

What I’m saying is that a wide variety of types of posts–a balanced approach–is critical to creating an interesting page. Personally, I prefer just a dab of promotion, and I like to be fairly understated about it. What I’m really keen on is connecting and engaging with people who like the same things I do because it’s just so much fun. I like being part of my own little tribe, and the bonus is that those who are in it might buy the book someday. But I don’t want to push it on them.

I tend to post several times a week (daily if possible), and I always aim for high-quality content. When I really put a lot of effort into writing a post and finding that perfect accompanying image, more people like and comment on it.  A thoughtful post also consistently reaches a lot more people (for those who don’t know, Facebook informs you about how many people you’ve reached with each post). If you’re lazy and simply repost links to articles that have been making the rounds, especially without giving much additional commentary, you likely won’t receive much of a response. Effort and originality go a long way.

You can increase your followers by sharing your posts with like-minded Facebook groups. One of my favourites is Flappers and Bootleggers, a delightful group of people who are enthusiastic and knowledgeable about anything related to the 1920s. By posting art deco-era fashions and collectibles to this page, I have managed to acquire numerous new Facebook fans, many of whom regularly like and comment on my posts.

What I don’t recommend is succumbing to the allure of Facebook ads to attract new followers. I advertised for a week shortly after I launched my book last September, and while I did acquire the set number of new likes that Facebook had promised me (fancy that), few of the “likers” seemed legitimate. I don’t recall any of these people commenting on my posts, and when I looked at their profile pages, I found it impossible to imagine that they were the sort to be interested in my book. Where Facebook found these people is open to question, but my belief is that most of the likers had dormant accounts. It’s tempting to want to build your numbers quickly and easily through a Facebook ad, but you’re better off being patient and regularly offering compelling content that attracts the right people–the audience for your book.

Once you publish, countless people will come out of the woodwork to offer to take your money and help you flog your new book. The advantage of a Facebook author page is that it’s one of the few promotional activities you can do for free. It’s worth your while to put considerable effort into reaching your audience with a well-thought-out page. Don’t be afraid to express your unique personality through what you post, and don’t be intimidated by the process of creating a page. If you’re anything like me, you’ll ultimately come to see your Facebook page as a labour of love and have plenty of fun working on it. Enjoy the adventure!

Virginia’s Ghost Released in E-book Form

For the past month, I’ve been rolling out Virginia’s Ghost in its various forms. The paperback was released on Amazon.com on September 11th, and the Kindle followed ten days later.

I know that many of you have been asking when the EPUB version of the book would be available, so I’m pleased to announce that it’s now here! I checked last night, and Virginia’s Ghost has just appeared on Kobo and Barnes and Noble. The links in this post will, of course, take you directly to the book. But for fun, you can search the title on these sites and see the plethora of books that have been written about ghosts in Virginia. Who knew?

Canadian readers will also want to know that, three weeks after its release, the paperback version is finally available on Amazon.ca. This puts an end to my frustration over Amazon’s strange distribution methods. It’s still funny to me that a Canadian author’s book would be available in the UK, France, and Germany before it’s available in Canada!

 

Virginia’s Ghost Now Available

A lazy autumn afternoon is the perfect time to make a cuppa, curl up with your favourite canine or feline, and immerse yourself in a novel, so I’m thrilled to announce that I’ve just released my cozy mystery, Virginia’s Ghost. This tale of ghastly crime, euphoric love, and devastating betrayal has now arrived! Virginia’s Ghost transports readers from a hectic contemporary auction house to the posh world of Toronto’s elite during the 1920s. The book features plucky heroine Virginia Blythe, who works at Gable & Co. Auctioneers, and her flapper ghost Constance, who mysteriously appears and gives Virginia her diary just before pandemonium descends on the auction house. I sincerely hope to provide you with some spine-tingling reading!

The book is now available in a glossy paperback edition, with e-book editions to follow soon–I’ll keep you posted as to when they’ve been released.  You can purchase Virginia’s Ghost through Amazon.com or CreateSpace.

Virginia's Ghost book cover

Virginia’s Ghost: This Book Has a Cover!

Getting my book Virginia’s Ghost to a publishable stage has been a long haul. I’ve never been a swift writer, and between my plodding approach to writing, my editing work, and dealing with a chronic illness, I’ve been wondering if the book will ever come into being as a published work. Will something tangible really emerge from the endless writing and rewriting?

But now, with a completed book cover on my hands, I realize how close I am to the finish line. This cover has me glowing almost as much as the ghost is.  Sure, seeing my name in lights as it were is a little ego boost, but there’s much more to the excitement than that–it’s thrilling to see how the designer has represented my book and captured its essence through images.

Virginia's Ghost cover
Virginia’s Ghost cover

 

I was a bit nervous about the design process at first. What if the designer couldn’t connect with my book and produced something I felt lukewarm about? But with a designer like Scarlett Rugers, I needn’t have worried.  After reading Virginia’s Ghost, she came up with three excellent cover concepts, all of which reflected the great extent to which she’d absorbed my book. Concept one was very colourful and showed a small ghost on the balcony of a Victorian house, while concept two depicted the blurry figure of a ghost ascending basement stairs. But concept three, which you see here, was definitely the one, and it was Scarlett’s favourite too. Her version of Constance the ghost matched very closely the Louise Brooks-like image I’d been carrying around in my head. But to ensure I wasn’t utterly misguided in my choice, I sent the cover concepts to various people I knew including editors and other writers, very few of whom had actually read the book. While the results weren’t unanimous, concept three was preferred by most.

I liked Scarlett’s thoughtful approach to the design. When I asked her why she hadn’t chosen an art deco font, which was what I’d expected, she replied that this might mislead readers into thinking that all the book takes place during the 1920s, which isn’t the case. Pondering her decision, I couldn’t agree more. The image of the flapper ghost and the border design allude to the 1920s, whereas the bold and glamorous title font gives readers a whiff of the present.

We made a few adjustments to Scarlett’s original concept–shifting the title down to reveal more of the ghost’s hands, for example, and decreasing the size of my name, which I thought was competing with the title for attention. On the back, we’d originally had an author blurb and photo, as I had really wanted this, but the text covered much of the red-brick mansion and wasn’t that readable even though Scarlett had darkened the house behind it. Something had to go, but it wasn’t the mansion. I wanted it in for two reasons: a good friend of mine, Louise Kiner, had taken the photo, and the house represents the one the ghost inhabited when she was alive. Once the extra bit of text was gone, Scarlett was able to brighten the mansion, allowing it to shine forth in all its gloomy glory!

After some back and forth and lots of nitpicky little decisions, I finally have a book cover. And I couldn’t be happier with the result. Many thanks to Scarlett for her inspired design!

The Great Literary Blog Hop

I was recently approached by fellow editrix and  fantasy authoress Vanessa Ricci-Thode to participate in something called a blog hop. Vanessa published her novel The Dragon Whisperer last year and now has another book in the works. Honestly, I don’t know where she finds the time and energy to do all these literary things and raise a child too.  When she first mentioned the blog hop, I didn’t have a clue what it was, but I soon learned it would give me an opportunity to blab about my writing. What writer can say no to that? Thank you, Vanessa, for giving me the kick in the pants I needed to start blogging again.

As part of the blog hop, I’m required to answer four questions. At the end, I’ll provide links to the websites and books of some terrific writers who are taking up the challenge to continue this blog hop. So without further ado, let’s get started.

1.  What are you working on/writing?

As far as paid work goes, I’m currently editing the third book in a series of thrillers. The novel is action-packed, well-written, and suspenseful, so I’m really enjoying the process. Editing flows quite easily when the material you’re working on is so good. I consider myself very fortunate to be working with this particular author, who not only writes well but is very pleasant to deal with and shares my love of dogs.

There’s also my novel, Virginia’s Ghost. The book is a cozy mystery with a supernatural element. My protagonist, Virginia, is an auction house employee who encounters a rather demanding ghost named Constance from the 1920s. She realizes the ghost is trying to tell her something important, and precisely what is revealed as she reads Constance’s diary, written when she was a young woman. I include several diary entries, so I’m working with two first-person narrators. Simultaneously, mayhem and murder begin happening at the auction house, and the ghost is ultimately the key to making sense of all the chaos. Past and present are interwoven, and the book is really about the extraordinary connection these two women from separate eras forge and how they affect each other.

It does feel as if I’ve been writing Virginia’s Ghost forever, but after two rounds of edits by professional editor friends, I’m finally at the end of the writing process. Recently, I posted Chapter 1 on this site, and received eighty-eight Facebook likes, which astounded me! Because I’m a fanatical perfectionist, I’ve printed out the whole thing to read one more time and tweak as needed. About a month from now, we’ll be starting the cover and page design, which I’m very excited about.

Virginia'g Ghost book cover

2.  How does your work/writing differ from others in its genre?

I call my book a cozy mystery, but I doubt it is, strictly speaking–it’s just what it’s closest to being. One way in which it differs is that my protagonist isn’t really a sleuth as such and certainly doesn’t see herself as taking on that role. Instead, she has chaotic circumstances thrust upon her and copes as best as she can. Virginia’s Ghost does have a number of the characteristics of cosy mysteries, though: it’s set in a very closed community and features a victim who dare I say deserves to die. As well, there’s no graphic sex or violence, so it’s suitable for all ages. And although I intended to write a page-turner, I also like to think it’s more than a whodunit.

3.  Why do you write what you do?

I’ve been very influenced by my previous career. I worked at an auction house for about fourteen years and always thought it would be an excellent setting for either a mystery or a ghost story (I ended up combining both). There’s something both intriguing and slightly creepy about being surrounded by dusty old antiques that suggested both of those genres to me. I have a fascination with past eras, particularly the 1920s, so I wanted to bring a nostalgic storyline into the book–the story of Constance, the beautiful flapper ghost.  As well, there’s always a lot of adrenaline surging through the auction world–the pressure of crazy deadlines and the excitement of a live auction–that I thought would make for a dramatic book. And I met a lot of eccentric people, both clients and fellow employees, who I’ve drawn on in creating the characters for the book. The day I left that job, I thanked the staff for providing such wonderful inspiration for the novel I would one day write. Some of them looked a little worried when I said that. I guess they didn’t want to find themselves as a character in the book–particularly a villain or someone who gets murdered. But my characters are composites of various people I’ve met in my life.

4.  How does your writing process work?

What can I say? It’s slow and painstaking. This is because I’m an editor too. My sentences barely have a chance to squeak out before I’m polishing them to within an inch of their lives. I try to tell myself just to write, but it’s nearly impossible to quiet the professional editor in my head. But I’m also a better writer since I became an editor. I think I must have been pretty awful before.

I’m actually not too sure how many drafts of Virginia’s Ghost I’ve done–it’s either five or six, I think. It often tell my editing clients that it’s a good idea to start with an outline, but I didn’t do that myself. There–I’ve come out of the closet as a non-outliner! Actually, though, I did put together a synopsis of all my chapters after I’d written my third draft, and it did help me see what wasn’t really adding up in the narrative. And doing this helped me get unstuck and move forward.

***

I now pass the baton to my chosen blog hoppers, who are as follows:

Tiana Warner. Tiana is the author of The Infinite Knowledge of J.T. Badgley, an intensely dramatic science fiction novel that takes place on a planet called Zielaarde but illuminates much about life here on Earth.  As you’ll see from Tiana’s website, she’s also an accomplished poet. You can read my interview with Tiana here.

Pat Krapf. Pat has just published Brainwash, the first of a series of techno-thrillers featuring tough, no-nonsense private investigator Darcy McClain, formerly an FBI agent, and her sidekick Bullet, a giant schnauzer. Pat is currently following up Brainwash with two more Darcy McClain thrillers, Gadgets and Genocide.

Martin Turnbull. Martin has written the Garden of Allah series of novels, which are set in Hollywood’s golden age. If you love the thought of rubbing shoulders with screen legends like Greta Garbo and Errol Flynn, you’ll love Martin’s novels–The Garden on Sunset, The Trouble with Scarlett, and Citizen Hollywood.

Ali Lawati. Ali is a children’s author who has written The Jungle Adventure of Chimpoo, a whimsical tale of a monkey family.

 

Toronto Workshop for Self-Publishing Writers about Working with Editors

Well, I’m finally doing something I couldn’t have imagined a few months ago–I’m giving a two-hour workshop about editing. The folks from Writers and Editors Network (WEN), a group to which I belong, asked me to give the workshop. Though it’s hardly as terrifying as skydiving, I must admit that I had serious reservations when I was first approached. It wasn’t that I was afraid I couldn’t come up with enough material; it was simply the old fear of public speaking rearing its head. But as I’ve become immersed in preparing, a remarkable thing has happened: the terrified introvert within me, which normally looms so large, has dwindled, and my reservations have been replaced by excitement. That’s what happens when you enjoy what you do for a living and are eager to share what you’ve learned over the years.

So what are we going to do for two hours? The title of the workshop is Working with Editors: What Writers Need to Know. We’ll be exploring a number of topics, including how editing makes your manuscript more publishable, finding editors and choosing the best one for you, how editors charge, understanding the different types of editing and what they involve, determining what sort of editing your manuscript needs, and developing self-editing skills to save you time and money. Writers will develop a real understanding of the process of working with an editor, will learn to speak the language of editors, and will walk away knowing much more about how editors can help them create their best possible work. It promises to be a fun, interactive morning!

If you live in the Toronto area, I’d love you to come out. Here are all the pertinent details:

Working with Editors: What Writers Need to Know

A Writers and Editors Network (WEN) workshop presented by Caroline Kaiser

Saturday, April 27th, 10:00 a.m. to noon

Metro Hall, 55 John Street, Toronto, Room 304

$10 for WEN members, $20 for non-members

Preregistration is required by contacting mcappa@rogers.com. Prepayment is also required. Please send cheques to WEN, c/o Maurus Cappa, 251 McKee Avenue, Toronto, On, M2N 4E2.

Bring your red pen and your curiosity. Hope to see you there!